Collection: Season 12. Follow


In the wake of maintained disappointment from chaotic, missed timelines & Suez
Canal delays, perhaps 2020 was good for a cause for reflection. It is true that the last 12 months have changed the entire world. Sending a bolt of lightning straight through our best-laid plans - some events are so significant that they render what came before in a different light. And we have just witnessed a thunderstorm of sorts. But it was what it was, it is what it is and, I guess, it is the past. So now is the time to adapt to a brave new world. A time to consider the goals and purpose of our brand. Time to look closely at what we have achieved and what we want to achieve moving forward. Not repeating words we have spoken before. are kids turning pages, rising at dawn, wearing out our voice talking about a one-day, someday. Stripped back, follow has one aim; to make a product that we can be proud of. The product that’s not just worthy of the sport we love, but a product that is worthy of you. We don't know what the future brings. But we do know where it leads.